How Digitization Changed Sales

The days of face to face selling are over! All sales personnel pack up your bags! Well, that might be extreme, but it’s unfortunately not 100% false either. People and companies are no longer reliant on Sales People to learn about a new product or service. Information is all around us, and we tend toContinue reading “How Digitization Changed Sales”

What Is Fintech?

Over the years, technology has shaped many things, and one of those things is the way we handle finances. Let’s face it, these are changing times, and platforms like PayPal, Google Wallet, and Apple/Android Pay are the new phase of the larger financial system, especially in the commercial sector. This is what Fintech is. Fintech,Continue reading “What Is Fintech?”

How Blockchain Technology Has Revolutionized Online Transactions

We all started hearing of Blockchain about ten years ago and most of what we heard was associated with Bitcoin. Fast Forward 10 years later and the technology is everywhere with many Fintech startups focusing on the Blockchain technology. So, what exactly is Blockchain? And how did it revolutionize online transactions? The use of BlockchainContinue reading “How Blockchain Technology Has Revolutionized Online Transactions”

Evolution Of Grocery Shopping

Only two to three decades ago, the only way to shop was to physically visit a grocery store and pick the items you wanted. Stores flocked with buyers, and long queues were common as people lined up to pay for groceries. But that was before technology had advanced well enough, and not many people ownedContinue reading “Evolution Of Grocery Shopping”

Samsung SDS and Syniverse Simplify Mobile Payments

SDS and Syniverse announced they have signed a memorandum of understanding to develop a wallet-agnostic, mobile payment platform to enable regulatory-compliant, cross-region mobile transactions for mobile operators and enterprises in logistics, financial, travel and hospitality, media and entertainment, and retail markets.

Lead MENA Digital Transformation Consultancy Firm Partners With Automation Anywhere

Nuummite Consulting, a digital transformation consulting company based in Dubai, has announced last week its partnership with Automation Anywhere, a world leader in RPA (robotic process automation). AI and Automation have been redefining the way business is done globally and it’s about time that businesses in the region start adopting the technology.

What’s Happening With Bitcoin?!

You probably remember hearing about Bitcoin reaching an all-time high of $1400 last month, then $2700, and just last weekend it reached $3000. Bitcoin’s value didn’t rest at $3000, as its exchange value quickly decreased to $2800, and now it’s at about $2500. In 2015, Bitcoin was named the top-performing currency in the world. So, whatContinue reading “What’s Happening With Bitcoin?!”

4 Differences Between Bitcoin Wallets And “traditional” Forms Of Online Payments

Bitcoin has been taking the spotlight continuously over the past couple of months as it fluctuates, with analysts having different predictions for the cryptocurrency over an upcoming couple of years. One reason we’ve been hearing a lot about Bitcoin is due to its high adoption rates, especially among people using the cryptocurrency to transfer funds.Continue reading “4 Differences Between Bitcoin Wallets And “traditional” Forms Of Online Payments”

Why is database marketing so difficult in Lebanon?

The question is why is database marketing so hard for companies in Lebanon? I had a rant recently on social media, on my personal account, on how most companies in Lebanon fail to take advantage of Email Marketing. My posts focused on how most companies fail to even send out an email to highlight theirContinue reading “Why is database marketing so difficult in Lebanon?”

Huawei Lebanon fails in their marketing

Huawei Lebanon has been strongly pushing the P10 and P10 plus smartphones since their release. Their social media campaigns focused on promoting both devices through the use of a certain Lebanese professional photographer. It’s all been good until they released their latest promotional video. The ad is basically the same professional photographer, taking photos, speaking aboutContinue reading “Huawei Lebanon fails in their marketing”